This blog is the third in a four part series describing the use cases and business benefits of the Media and Broadcasting Solution phases. Focused on delivering content to any of the devices your audience is using, the delivery phase includes device detection, cloud storage at the edge, and global scale security. The final blog in this series will cover video playback.
You’ve created compelling live or on-demand video content, and now it’s time to deliver it to your audience. You are well aware of some of the challenges inherent in trying to reach viewers whose expectations are for broadcast quality video on any device, anywhere, anytime. How do you deal with the multiple streaming methods, meeting performance expectations of not just the video but the whole experience of user’s interaction with your site, audience locations that could be global, and managing your content?
Happily, Limelight has a delivery video workflow in our CDN with the throughput, global locations, and functionality to deliver your video at broadcast quality:
The Media and Broadcasters Solution Delivery phase includes intelligent software at the edge to determine the requesting device type before delivering content, automatically converting video to the correct format for each device. Cloud storage integrated with the edge of the network assures requested videos are delivered from a local site if they are not available in cache. A comprehensive suite of security services are available at global scale, including SSL to secure the content, DRM to protect the content, and URL tokenization for access control. DDoS Attack Interceptor keeps your sites available to users.
The most recent functionality added to the solution is SmartPurge. There are times when despite all the planning leading up to video delivery, human mistakes occur, and an incorrect video file is loaded for delivery. When this happens, it can’t be pulled back fast enough. SmartPurge provides an immediate content purge from even globally cached content in real-time – making content globally inaccessible even as it is being deleted from cache, with the scale required for massive purges. A recent test resulted in 65M objects purged in under 5 seconds! Verification of status and history of purges in provided.
There are solid business benefits for leveraging a CDN to handle video delivery. These include a broadcast quality experience for the audience, low buffering and failure rates, anytime, anywhere delivery, and near real-time purging.
In the final blog on this series, video playback will be covered.
More details about the Limelight Orchestrate for Media and Broadcasters are available here.